Every Facebook user has the freedom to choose what appears on his or her News Feed, be it updates from pages or groups, posts by friends, or Facebook Ads.
Through Facebook marketing, organizations can interact with potential customers through Facebook pages, groups and ads. Algorithms on Facebook are designed to ensure a user’s News Feed contains posts he or she would prefer to see, judging by past behavior.
Facebook Post Reach is essentially the number of people that have seen your ad or post. A good, cost and time-effective reach is essential for your business to grow.
Here are 5 tips to improve your Facebook reach:
Keep it mobile-friendly!
More than 700 million users log into Facebook every day through their smartphones. Just imagine the potential! Always keep your links, webpages and other content easily readable and concise to attract these mobile Facebookers and have them come back often.
Every new post is a way to bring in new traffic. Although there isn’t any cap on how many posts you can make, keep in mind to not make the classic mistake of overdoing it. Too many posts may clutter the user’s newsfeed and make him or her hide your future posts. Maintain a healthy interval between each share.
Keep it relevant!
Posts that are relevant to your business idea or relevant to the general mood of your targeted audience go a long way in holding attention. We so often see shares older than a year being liked by new users, because the message is appealing even a year later.
Use videos often!
Videos on Facebook have seen a steady rise in viewership these past few years. Due to their attractive and informative content, they can leave a lasting impression on the user’s mind, and may heighten their interest in your business. You may create a playlist on your page as well, to sustain the attention.
Use the right words!
The right words bring in the right kind of people for you. So be generous and enthusiastic about using hashtags and keywords. A simple search by the user with any of your keywords should lead them right to you.
Facebook marketing in Singapore is essential in reaching out to users in the Asia-Pacific region and beyond. Through Facebook marketing Singapore, you can nurture your business by effectively calculating, targeting and monitoring your audiences.